START WITH NEUTRALS

CHOOSE SOFT, NATURAL COLORS.

Neutral tones photograph beautifully and allow the focus to stay on emotion and connection.

Great color choices include:

• cream

• beige

• tan

• brown

• rust

• sage green

• soft blue

• denim

• white

TIP: Think of colors you might see in nature.

COORDINATE, DON’T MATCH

Choose colors that complement each other instead of matching exactly.

For example:

Family palette example:

Mom → cream dress

Dad → light denim shirt

Child → tan outfit

Baby → soft neutral tone

This keeps the photos visually balanced while still feeling natural.

TIP: Limit your group to 2–3 main colors.

TEXTURE & MOVEMENT

Texture adds depth to photos.

Some beautiful textures include:

• linen

• denim

• knit sweaters

• suede

• cotton dresses

• leather boots

Flowy clothing also creates natural movement in photos.

Great options:

• maxi dresses

• skirts

• loose shirts

• cardigans



Movement helps photos feel cinematic and storytelling-driven.

WHAT TO AVOID

To keep your photos timeless, try to avoid:

• neon colors

• large logos

• busy patterns

• graphic prints

• overly bright colors

These can distract from the emotion and connection in your photos.